NOW is the time for Vegas Cannabis Dispensaries to improve their websites & actually market their products.
Since Governor Sisolak has implemented “delivery only” status for dispensaries, every Vegas Cannabis Dispensary has an opportunity to improve their customer satisfaction, attract new customers and retain their business income.
New laws and regulations will undoubtedly address this new world, as distribution opportunities unfurl alongside e-commerce.
Dispensary websites should be informing their customer base about what has changed, what the fuck is really going on, and how they can be of service to their cannabis community. Price considerations should also be key.
They need to optimize their product offerings with A LOT MORE information; strain names, terpene content numbers, THC content numbers, while also disclosing quantities of CBD, suggested types of relief uses (pain, insomnia, relaxation, etc.). Take some cues from Amazon – look at their sales pages – get professional.
In other words, MARKET your products like any other online sales offering with as much information possible and suggestions to purchase online and have it delivered with the surcharge amount listed.
Vegas Dispensaries need to put some money and effort into more, much more, social media marketing; YouTube and Twitter, specifically. Vegas Dispensaries need to take control of their own sites, hire professional Digital Marketers and finally learn how to win this market share online. Dispensaries need to let their followers and/or customers understand about how your business plans to amend the situation.
Get the word out, actively inform and take action NOW to ensure your Cannabis customers and future business plans are served, satisfied and protected.
Educating consumers will be key in marketing cannabis delivery.
Being a leading authority on cannabis in your community will not only help your brand grow but could also give the media a go-to on all things cannabis giving your brand recognition as a leader. Be sure that you are making contacts with media and include some of your local legislators so that you increase your chances of being considered a professional expert on cannabis.
When your name, and your dispensary’s name, shows up as a continuous expert, that in itself will drive traffic to your store and the products you offer. People will trust your knowledge and opinion on products over your competitors.
Everyone who visits your website is a potential customer who may buy from you sooner or later. Everyone who is browsing your store’s product pages is a potential customer who also may choose your brand over a competing cannabis brand.
So how do you convert these potential customers into paid and returning customers?
You need to find the right mix of cannabis marketing services to build a lucrative website conversion funnel using organic search, as well as social media and potentially digital advertising.
Think about using email marketing, you’re able to contact your customers, reach them on mobile phones, and keep your customers informed of new deals, your latest offers, or your new products.
Consider using email coupons to drive online orders and delivery sales.
I’ll be monitoring the local Las Vegas Cannabis Dispensary websites and see if anyone has the intelligence to step up their online presence.
You need to try. You also need to be creative and tenacious.
Find the weed you need!
